AI · software · integrations
Good decisions start with good answers.
Understand what MXMO builds, how we assess a project and what to consider before investing in software or AI.
MXMO and its solutions
What does MXMO do?
MXMO is an artificial intelligence and digital product studio founded in São Paulo in 2025 by Alexandre Máximo. It brings strategy, design and engineering together to build custom software, SaaS platforms, AI agents and systems that connect business operations.
Meet the studioWhich regions and industries does MXMO serve?
MXMO is based in São Paulo and works remotely with companies across Brazil, with in-person meetings when needed. Its portfolio includes industry, industrial inspection, restaurants, fitness, financial services, recruitment and interactive experiences. Discovery focuses on the operational problem and the desired outcome.
Explore the projectsWhat types of custom software does MXMO develop?
MXMO develops web platforms, management systems, CRMs, portals, SaaS products and integrations connecting sales, service, finance and data. Scope starts with real business workflows. For Maxim, for example, the project connects CRM, finance and AI agents through a central intelligence.
Explore MaximHow does MXMO apply AI to businesses?
MXMO applies AI to tasks with defined context and information sources: customer service, document organization, talent search, data analysis and decision support. Projects include operational integration and criteria for human review. Tools are selected after the problem is understood.
Explore AI solutionsDoes MXMO automate WhatsApp service and orders?
Yes. MXMO builds WhatsApp service integrations with menus, orders, CRMs and business systems. Zelo Delivery is an example for restaurants, in an assisted implementation phase with Cardápio Web as its initial integration: it presents the menu, guides choices, organizes orders and keeps customers informed, bringing in staff when needed.
Explore Zelo DeliveryCan a solution connect to the systems a company already uses?
Yes, when existing systems offer compatible integration methods such as APIs or data exports. During discovery, MXMO reviews documentation, permissions, data quality and each tool’s limitations. This assessment establishes what can be connected and which dependencies belong in the scope.
See how we buildDoes MXMO develop SaaS platforms?
Yes. MXMO builds SaaS products with user experience, business rules, access management and integrations tailored to the project. Hire7C is a portfolio example: an AI recruitment platform with candidate evaluation and support for multiple customers.
Explore Hire7CScope, investment and delivery
How does technology project discovery work?
Discovery examines the challenge, current workflow, systems involved and expected outcome. MXMO identifies where technology can help and which information is missing before construction. The goal is to define priorities, success criteria and a scope that fits operations.
Explore the methodHow much does an MXMO project cost?
Investment depends on scope, integrations, data volume and quality, and the evolution needed after launch. The proposal defines phases, deliverables and responsibilities. To assess a project, MXMO starts with the business context and the outcome the company wants to achieve.
Tell us about your projectHow long does it take to develop a system or AI solution?
Timing depends on workflow complexity, integrations and required validation. MXMO works through progressive stages and deliveries: discovery, design, construction and evolution. The schedule follows the agreed scope and dependencies, including participation from the client’s team.
Understand the stagesWho owns the code and data in a custom project?
For custom projects, MXMO’s approach is for the contracting company to retain the code, data and documentation created for it. The agreement should distinguish those deliverables from the licenses and conditions of third-party services and SaaS products used in the solution.
See how we buildDoes MXMO support a system after launch?
Yes. Post-launch evolution is part of MXMO’s method. It may include monitoring operations, fixes, improvements and new features. The scope, frequency and responsibilities of that work are defined in the agreement.
Explore the methodEvidence and next steps
How can AI avoid treating uncertain information as fact?
A solution should consult defined sources, flag missing information and include human review for decisions requiring confirmation. In Líder Talent Hub, uncertain data stays marked as uncertain. AI helps organize and find information while operations retain qualification and readiness criteria.
Explore Líder Talent HubWhich projects demonstrate MXMO’s work?
The portfolio documents Líder Talent Hub, Maxim, Zelo Delivery, FYR Athletic, One System for Dantas One, CPF Azul, Caio’s Delivery, Ademicon, Hire7C and Império das Frutas. Each case presents its context, the decision, what was built and the outcome described for that project.
Explore all nine projectsWhen does custom software make sense instead of an off-the-shelf tool?
Custom software makes sense when an important process needs rules, integrations or experiences that available tools do not adequately support. An off-the-shelf tool may suit standardized needs. The assessment should consider total cost, maintenance, dependencies and the expected operational impact.
Explore custom softwareHow can I start a conversation with MXMO?
Use the website form to describe the challenge, desired outcome, company context and priority. This prepares a focused conversation about what needs to change. You can also contact MXMO at alexandre@mxmo.com.br.
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