BUILD then CORRECT.
Bias for action. Discovery becomes prototype in days. Iteration with client in the room. Perfect is the enemy of shipped.
Studio
An AI and product studio. Founded in São Paulo, 2025.
MXMO exists to build what software houses don't build and consultancies can't deliver: the entire digital commercial operation of established companies, with the depth of a method and the speed of a product.
MXMO · v 1.0 · 2025
Why we exist
Between the consultancy that thinks and the dev shop that executes, the studio that does both was missing.
Strategic consultancy delivers PowerPoint. Software house delivers code by the hour. AI agency delivers PoC and disappears. None delivers the live system.
MXMO is what was missing in the middle: strategy, design, and engineering in the same team. No handoff. No distant vendor. No technology lock-in.
We build the entire digital commercial operation, sales, finance, customer service, data, AI, as an integrated system. Not as loose modules.
profile · founder · 2025
→ALE · FOUNDER · SÃO PAULO · ALEXANDRE@MXMO.COM.BR
The founder
Alexandre Máximo. Founder of MXMO.
Years building digital commercial operations for companies in industrial, financial, nonprofit, churches, F&B, legal-tech, consortium credit, and insurance. Before MXMO, RevOps in premium B2B.
We work with strategic depth and real proximity. We're not a distant vendor, we operate as an embedded team for the company, deciding together and delivering together. Strategy, design, and engineering talk daily, in the same team.
Communicates in Brazilian Portuguese and English. Decides quickly after absorbing data. Values intellectual provocation and constructive skepticism. Philosophy: BUILD then CORRECT.
Founder in the room. Always.
First conversation, monthly review, stack choice, pricing decision. Every conversation that matters has the decision-maker on the call.
You own it.
Code, data, and method stay with you. No vendor lock-in. No permanent dependency. We leave when leaving is worth it.
What we build
Four families of system. Always integrated, never loose parts.
An isolated module turns into vendor lock-in, and that is how we learned not to sell pieces. We deliver as a system, with the parts talking to each other and to the number the company needs to move.
Commercial
Proprietary CRM, WhatsApp, lead management, proposals, payments, commissions, sales intelligence.
AI
Customer-facing agents, internal copilots, classification, recommendation, analysis, content generation.
Operations
Finance, cost of goods and P&L, inventory, workflow, executive dashboards, consolidated data, integrations.
Digital product
Multi-tenant SaaS, marketplaces, portals, internal platforms, proprietary products with their own revenue.
How we think
Five non-negotiable principles.
01 · NEVER
Never recommend the commodity path. MXMO doesn't compete on price. Any recommendation that ends in 'charge less' is wrong.
02 · ALWAYS
Always validate big strategic decisions with external data. Research competitors, benchmarks, market before opining.
03 · QUESTION
Question client assumptions when they conflict with facts. Constructive skepticism is what separates a partner from a vendor.
04 · DATE IT
Every decision becomes a dated action. What, who, when. A plan without a date is a wish.
05 · FOCUS
Protect focus. If scope expands, bring it back to concentration. Specialist, not generalist.
Who we work with
The right client passes four filters.
We work with established companies that know what they're building. Before booking the first meeting, check the fit.
FILTER 01 · SIZE
Established company with US$ 2-40M revenue. Too small lacks muscle. Too large doesn't fit our team.
FILTER 02 · DECISION
C-level or founding partner involved in the project. No committee. Whoever talks to us is whoever decides.
FILTER 03 · PIPELINE
Active operation with revenue-generating pipeline. Not early-stage. Not PoC. Real operation that needs to scale with depth.
FILTER 04 · TIMING
Speed pursued with depth, not as a shortcut. Anyone wanting magic in 30 days is in the wrong place.