Maxim Cimentos Especiais · Specialty cement · Brazil
A second brain for the company: CRM, finance, and AI agents in a single intelligence.
A second brain for the company. Commercial CRM, finance, and a team of specialized AI agents in a single intelligence, ready to answer the CEO.
→Maxim Cimentos Especiais · Specialty cement
Context
Specialty cement is industry with technical sales: highway concessions, industrial flooring, structural repair. Every opportunity moves through sales, finance, and engineering before it becomes a contract.
Data lived scattered: pipeline in the CRM, numbers in finance, the rest in spreadsheets and in people's heads. Leadership decided with the company out of view.
Decision
MXMO built Maxim a corporate second brain: a platform connecting the commercial CRM, finance, and a team of specialized AI agents into a single intelligence.
It is not a chatbot about the company. It is the whole company, organized to answer whoever decides.
Two fronts in one project: the CRM makes the sales that already exist pay more; the agents build what the company didn't have, a continuous reading of itself.
Build
What went live:
- ·Proprietary commercial CRM: opportunity funnel, pipeline, validation, and wins by salesperson and by deal
- ·Finance module connected to the CRM: P&L, EBITDA, margins, and projections read by the agents
- ·Team of specialized agents by area: HR, finance, administration, accounting and tax, sales, marketing
- ·CEO advisor: an agent that crosses the areas and points to connections that reveal opportunity
- ·Core memory: entities, facts, and decisions shared across all agents
- ·Intelligence center: one screen to ask, audit, and follow what each agent produced
Agents on Claude · proprietary CRM and finance · shared core memory.
Outcome
- →From the CRM to the CEO advisor, a team of agents working 24h that turns scattered data into a reliable decision, on the spot.
- →Leadership asks and decides with the whole company in view, without waiting for a report.
- →Every area gained a dedicated analyst that never leaves the operation.
- →You own it: CRM, finance, agents, and memory belong to Maxim.
Why it matters
It is the second half of MXMO's thesis in a single client: make what already sells pay more, with the CRM, and build what didn't exist yet, with the agents. When someone asks what building intelligence over an entire operation means, Maxim is the answer.