FYR Athletic · Fitness imports · São Paulo
The entire digital operation of a fitness equipment importer, in 10 weeks.
Full stack of the digital operation of a sports equipment importer. Website, management platform, 2D layout generator with OR-Tools, quote module, AI customer service, proprietary CRM. 10 weeks, concept to operation.
→FYR Athletic · Fitness imports
Context
Catalog in Excel. Sales over personal WhatsApp. Floor layouts in AutoCAD by an outsourced draftsman. Quotes in spreadsheets.
Each new client cost 5-10 hours of manual design and quotation work. Artisanal operation in a market that scales, or doesn't.
Decision
FYR didn't need a website. It needed to become a digital company.
We built the entire operation: website, catalog, management platform, automated 2D layout generator, quote module, AI customer service, proprietary CRM.
Two fronts, at the same time: optimize what was already selling and build what didn't yet exist.
Build
Full stack delivered in 10 weeks:
- ·Premium institutional website
- ·Internal platform (catalog, clients, orders)
- ·2D layout generator with intelligent constraints (OR-Tools CP-SAT)
- ·Automated quote module tied to the generated layout
- ·AI customer service integrated with WhatsApp and Instagram
- ·Proprietary CRM for the B2B fitness sales cycle
React · FastAPI · PostgreSQL · OR-Tools CP-SAT · Claude Code agentic.
Outcome
- →Project + quote generation time: from 5-10 hours to minutes.
- →100% digital operation, from catalog to closing.
- →Capacity to serve more clients without growing the team.
- →Premium positioning in the fitness imports market.
Why it matters
Shows the capacity to deliver full stack, not a module, not an automation, but the entire digital operation of a business. Conception, design, code, AI, integration, CRM. In 10 weeks. When someone asks what MXMO does, FYR is the visual answer.